Salesforce Marketing Cloud Advanced Cross Channel Exam Guide Have Reasonable Prices but Various Benefits Study Questions

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Salesforce Marketing-Cloud-Advanced-Cross-Channel Exam Syllabus Topics:

Topic	Details
Topic 1	Social Studio: Social Studio functionality, configuration, and social customer service strategies are covered here. Demonstrating competence in managing social engagements will validate a practitioner’s ability to support robust cross-channel strategies.
Topic 2	Mobile (SMS Push): This section evaluates expertise in MobileConnect, MobilePush, and GroupConnect, along with integration options like WhatsApp. Mastering mobile configuration and Mobile Studio functionalities will demonstrate cross-channel communication proficiency of Salesforce Marketing Cloud Practitioners.
Topic 3	Triggers: This area covers SOAP REST API capabilities. Proficiency here reflects the ability of Salesforce Marketing Cloud Practitioners to integrate triggers that enable automated, dynamic interactions for seamless customer experiences.
Topic 4	Ad Studio: Ad Studio capabilities, such as audience targeting and integration with advertising platforms, are critical here. Salesforce Marketing Cloud Practitioners showcase the ability to align paid media efforts with Salesforce Marketing Cloud for optimized campaigns.
Topic 5	Interaction Studio: Mastering Interaction Studio capabilities ensures expertise in real-time personalization and customer interaction strategies, aligning marketing efforts with customer needs across all touchpoints.
Topic 6	Journey Orchestration: This section emphasizes best practices in customer journeys, leveraging reporting tools, and differentiating capabilities between Datorama and Google Analytics to evaluate comprehensive journey management expertise.
Topic 7	Einstein for Marketing Cloud: The topic focuses on advanced understanding of Einstein capabilities, configurations, and differentiations. This tests proficiency of Salesforce Marketing Cloud Practitioners in using AI-powered tools to personalize and optimize Marketing Cloud initiatives.

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Salesforce Marketing Cloud Advanced Cross Channel Sample Questions (Q64-Q69):

NEW QUESTION # 64
What is true about SMS keywords other than HELP and STOP?

A. keywords in parent business unit can be shared to any child business units
B. keywords in parent business unit are automatically available to all child business units
C. keywords in parent or child business unit are available only in that business unit
D. keywords in child business unit can be shared between other child business units

Answer: C

Explanation:
For SMS keywords in Salesforce Marketing Cloud, the rule is:
* C: Keywords in parent or child business unit are available only in that business unit. Keywords are unique to each business unit, meaning they do not automatically share across parent or child business units. This setup ensures that keyword management remains distinct and organized within the specific business unit where it was configured, avoiding conflicts or misuse across different parts of the organization.

NEW QUESTION # 65
send multiple emails over a period of 3 months with link to download mobile app. If link clicked then send app feature emails else same mails to download mobile app after every 3 days. How would you design this Multiple select?

A. use contact designer
B. use Journey data and not contact data
C. use query activity to query _ click and use contact data in journey.
D. use journey with email activities and enagagement split activity

Answer: B,D

NEW QUESTION # 66
In which section can you define fatigue rules to restrict a user from being recommended same content multiple times

A. Einstein content selection
B. Einstein engagement scoring
C. Einstein copy insights

Answer: A

Explanation:
* Understanding Content Fatigue:
Content fatigue occurs when subscribers receive the same or very similar content repeatedly, leading to decreased engagement or even unsubscribes.
* Einstein Content Selection and Fatigue Rules:
Einstein Content Selection is a feature that uses AI to personalize content for each subscriber at the time of send. It takes into account subscriber preferences, past behavior, and available content assets.
Fatigue Rules: Within Einstein Content Selection, you can define "fatigue rules" (also sometimes referred to as "exclusion rules"). These rules prevent the system from recommending the same content to a subscriber too frequently within a defined timeframe.
* Why Other Options Are Incorrect:
B . Einstein Copy Insights: Focuses on analyzing subject line performance and providing recommendations, not on managing content fatigue.
C . Einstein Engagement Scoring: Predicts the likelihood of a subscriber engaging with emails (opening, clicking, unsubscribing). It doesn't directly control content selection or fatigue rules.

NEW QUESTION # 67
How can Distributed Marketing messages be configured to use approval workflows?

A. A customer support case needs to be opened to enable the functionality.
B. It uses the standard Salesforce Approval Process feature to route content through manual approvals.
C. All DM sends need to enable the ''workflow active' setting within the message template.
D. There are currently no approval workflows available.

Answer: B

NEW QUESTION # 68
Which three statements are true of Einstein Messaging insights (EMI)?
Choose 3 answers

A. EMI monitors the Open Rate, Click Rate, and Unsubscribe Rates of your email sends
B. EMI detects how quickly the message was read
C. EMI detects anomalies and unexpectedly low or high values and generates insights
D. EMI analyzes both batch and journey builder sends
E. EMI pre-determines the percentage of subscribers that will unsubscribe

Answer: C,D,E

NEW QUESTION # 69
......

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Salesforce Marketing Cloud Advanced Cross Channel Exam Guide Have Reasonable Prices but Various Benefits Study Questions

Salesforce Marketing-Cloud-Advanced-Cross-Channel Exam Syllabus Topics:

Marketing-Cloud-Advanced-Cross-Channel Latest Exam Cost | Valid Marketing-Cloud-Advanced-Cross-Channel Real Test

Salesforce Marketing Cloud Advanced Cross Channel Sample Questions (Q64-Q69):

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